Case Study
Takeaways + Bravo CPG
Category: Food
Engagement Type: Launch Support + 3PL Onboarding, Oversight and Management
“I actually don't have to talk to the 3PL at all anymore.”
- Ashley Baxter, Founder & CEO of Takeaways
The Brand
Takeaways makes a puffed snack bar - A cheesy, protein-packed snack inspired by the foods you’ve loved forever. Ashley Baxter, the founder and CEO, describes it as the craveability of a bag of chips with the portability and macro density of a protein bar, so you don't have to pick one. When she found Bravo CPG, she was getting ready to commercialize. The plant trial was done, the recipe was locked, and a first commercial run was on the horizon.
The Simple Problem
The reason Ashley needed support was simple - She didn’t come from an operations background, and she didn’t speak “3PL”.
Ingredient sourcing, warehouse setup, the logistics language that comes with moving physical products - none of it was work she'd done before.
What Bravo CPG owns for Takeaways
Our team jumped in to help with initial ingredient sourcing to prepare for launch, onboard their 3PL, and manage the ongoing 3PL relationship.
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Bravo started very granular and focused on Takeaway’s launch. One of our task was helping Ashley successfully source ingredients for her first production run.
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When Ashley was searching for a warehouse, Bravo’s founder Katie pointed her toward DCL, a provider Bravo rated highly. Ashley met them on that recommendation and signed with them. Then she brought Bravo back in to get her product into the 3PL for the first time and run the logistics from there.
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Ashley’s Bravo team handles the 3PL relationship end to end. When the product is ready, Bravo fills the order, gets it to the warehouse, and makes sure everything on the warehouse side is working.
Why Bravo CPG over other alternatives
She wanted fractional on purpose. At her stage, managing the 3PL isn't a full-time job, and neither is handling wholesale orders. A full-time ops hire would've been too much cost and too much lift for where the business sits today. A fractional team gave her the coverage without the overhead.
Asked who Bravo is right for, Ashley kept it honest and connected to her own experience. “A founder who isn't ready to bring someone on full time, and who looks at their plate and sees a task list that is eating real time. And when doing it themselves doesn't move the business forward. That is a great time for Bravo CPG to come in."
The Result
"I actually don't have to talk to the 3PL at all anymore.”
1) 3PL is fully off her plate
Ashley said she is fully out of day-to-day 3PL management. That's the one she kept coming back to.
2) 3PL is reliably managed
She can count Bravo fully owning the 3PL relationship - product arriving at the warehouse on time, and when something goes sideways, it gets resolved without landing on her desk.
3) Time Back to Sell
The reliability is what lets her spend her hours where they count, selling into retail and keeping those relationships strong.
Relatable? Here is what we can own for your brand.
Bravo CPG is a one-stop fractional operations partner built around end-to-end CPG supply chain management. We combine hands-on ownership with senior-level guidance, helping brands improve margins, drive revenue, and build the foundation required to scale. We embed into your team like in-house staff, providing the right expertise, at the right cost, at the right time.
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We manage & own retail orders from PO receipt to delivery confirmation and invoicing, so you drive OTIF, avoid chargebacks, and elevate your team so they can focus on strategy and growth. Get out of PO fire drill mode, and into growth mode.
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We act as the operational “air traffic control” for production - owning co-man coordination & relationship, purchasing, QA, and run reconciliation - saving you time and money by avoiding missed runs, stockouts, and cash tied up in the wrong inventory.
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We proactively manage your fulfillment partners, managing SLAs, inventory movements, fulfillment, and unblocking issues - so customers get what they expect, when they expect it, and you save money and headaches by hitting OTIF targets and eliminating chargebacks. Not happy with your 3PL? No problem. Our experts can help you source, analyze, choose and onboard a partner that is a great match for your brand.
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Done-for-you inventory management so you always have an accurate view. Bravo CPG will own your inventory management - inventory placement, replenishment rules, accurate inventory counts by location, and month-end reconciliation - so you always have the right inventory in the right place at the right time, improving turns and protecting cash.
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Avoid the missteps others have already made. Bravo CPG gives you the ability to afford and plug in a seasoned COO who sets the operational roadmap, drives accountability, and mentors you and your team - so you scale faster with less risk, better margins, and stronger cash flow. You need more than a consultant. You need an embedded operations leader.
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Gain the tightest 12-month forecast on inventory, production & producement that you’ve ever had. Let a highly-experienced Bravo CPG operations leader own your demand planning & supply planning, so you can produce confidently, reduce lost revenue due to stockouts/overstocks, and establish a cross-functional S&OP that drives material business growth.
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We own freight planning and execution - benchmarking carriers, coordinating domestic and international shipments, and tracking spend/performance - so you can prevent delays and stop margin leakage from avoidable freight costs and fire-drills.
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We build the operational groundwork behind a successful retail launch - EDI and item setup, 3PL validation, case pack and pallet configuration, and pipe fill - fully owned by operators who have done it before, so you hit your on-shelf date.
Learn More → -
System setups and integrations can be a time-suck, yet they are the bedrock of an operation. We help you select and implement the right ops tech tack (IMS/ERP/EDI) and lead the integration - so you get clean data, automated workflows, and real-time visibility into inventory, landed cost, and wholesale execution.
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