Retail Launch Support
We build the operational groundwork behind a successful retail launch - EDI and item setup, 3PL validation, case pack and pallet configuration, and pipe fill - fully owned by operators who have done it before, so you hit your on-shelf date.
Your First Retail Launch Has a Firm On-Shelf Date. Let’s Get It Right.
A retailer says yes, and suddenly you are in a new operating environment with its own timelines, requirements, and penalties. EDI and GS1 setup, routing guide compliance, case packs, pallet configuration, pipe fill - miss any one of them and your first shipment gets held up, rejected, or hit with chargebacks before your product ever reaches a shelf. Most founders taking their first step into retail have never done this before, and the retailer will not slow down to let you catch up. That's where Bravo CPG comes in. That's where Bravo CPG comes in.
Get paired with someone who has endless repetitions launching into retail
Bravo CPG's retail launch preparation is a Director of Operations-led project that gets your operational infrastructure ready for a new retail partner. We validate your setup against the retailer's requirements, resolve gaps before they become delays, and keep your launch on track from item setup through pipe fill. The framework is built for your first launch and reusable for every retail partner you add after it. You and your team stay focused on the brand while we handle the groundwork that makes the launch go smoothly.
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Review your existing UPCs and GTINs against the retailer's item setup and GS1 requirements. Identify and resolve gaps ahead of pipe fill to prevent setup delays or rejected item records.
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Lead vendor setup and EDI integration through SPS Commerce, the industry-standard platform for major retailers. Coordinate with your broker and 3PL so POs, ASNs, and invoices transmit correctly ahead of your first shipment.
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Assess whether your current 3PL can actually support a retail launch: pallet-pick capability, routing guide compliance, and readiness for retailer-managed freight programs. Identify gaps and recommend adjustments before go-live.
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Configure retailer-collect and routing guide requirements so the retailer's carrier network handles pickup directly from your 3PL. This reduces your exposure to OTIF penalties and shifts in-yard date risk off your plate.
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Work with your co-manufacturer and packaging supplier to finalize case pack configuration and pallet tie-high specs that meet the retailer's shelf and backstock preferences, while maximizing pallet efficiency for freight and storage costs.
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Establish the process for receiving, validating, and fulfilling POs against agreed minimum order quantities. Ensure your ASN and invoice are a one-to-one match with what actually ships, so you avoid chargebacks. Includes an allowances and deductions review.
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Pipe fill validation and replenishment forecast review with your brokers, so your first order flows cleanly and nothing holds up that initial shipment.
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Ready to get on-shelf on-time?
“I wanted to send a proper thank you for the help you provided to support the Stars + Honey launch into Target and Costco. Both were first-time channels for us and I came in with a long list of questions. Your depth and breadth of knowledge helped expedite many of the key work streams leading up to launch. Miraculously, we were able to get everything delivered on time and in full (with no time to spare)! Happy to report both are going great. Thanks again for the guidance!“
- Co-Founder, Stars + Honey
Why Bravo CPG?
Why Bravo CPG?
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More capability than a solo fractional individual; faster and less costly than a full‑time hire.
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We’ve seen the patterns—what works at $1M–$5M looks different at $10M–$30M. We’ve “seen it all” and have the expertise to help you avoid costly mistakes, scale and grow.
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Not a ticket desk. Your Bravo CPG operators join stand ups, own projects, and drive decisions with you. We are a member of your team!
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Add capacity or seniority as you expand channels and complexity, without the risk and time of hiring full-time.
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We speak the language (OTIF, ASN, UCC‑128, chargebacks) and know how to keep partners accountable.
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We optimize for cash conversion, landed margin, and service levels—we know what is important, and we prioritize it.
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