Fractional Operations Support with Deep Wellness Expertise
Fractional operations, supply chain, and logistics support purpose-built for wellness & supplement brands - delivered by a dedicated, right-sized team that plugs in like in-house staff.
Wellness brands need tight operations to scale successfully
Wellness and supplement brands face high-risk decisions driven by long lead times, high MOQs, shelf-life constraints, and strict quality and compliance requirements. Production commitments are often made without reliable demand signals, while limited visibility into manufacturing, yields, and unit economics creates hidden cost and margin risk - especially as wellness brands expand into retail. Instead of betting on a single point of failure (a lone fractional hire or an early full-time role), wellness brands lean on Bravo CPG.
Services for Wellness Brands
Bravo CPG is a true extension of your team with the capacity and wellness-specific operational expertise to help you stabilize today and scale tomorrow. We bring structure and senior day-to-day ownership across demand planning, production, inventory, partner management and retail execution - reducing inventory risk, protecting cash flow, and giving brands the visibility needed to scale confidently and compliantly.
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We manage & own retail orders from PO receipt to delivery confirmation and invoicing, so you drive OTIF, avoid chargebacks, and elevate your team so they can focus on strategy and growth. Get out of PO fire drill mode, and into growth mode.
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We act as the operational “air traffic control” for production - owning co-man coordination & relationship, purchasing, QA, and run reconciliation - saving you time and money by avoiding missed runs, stockouts, and cash tied up in the wrong inventory.
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We proactively manage your fulfillment partners, managing SLAs, inventory movements, fulfilment, and unblocking issues - so customers get what they expect, when they expect it, and you save money and headache by hitting OTIF targets and eliminating chargebacks. Not happy with your 3PL? No problem. Our experts can help you source, analyze, choose and onboard a partner that is a great match for your brand.
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Avoid the missteps others have already made. Bravo CPG gives you the ability to afford and plug in a seasoned COO who sets the operational roadmap, drives accountability, and mentors you and your team - so you scale faster with less risk, better margins, and stronger cash flow. You need more than a consultant. You need an embedded operations leader.
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Gain the tightest 12-month forecast on inventory, production & producement that you’ve ever had. Let a highly-experienced Bravo CPG operations leader own your demand planning & supply planning, so you can produce confidently, reduce lost revenue due to stockouts/overstocks, and establish a cross-functional S&OP that drives material business growth.
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Done-for-you inventory management so you always have an accurate view. Bravo CPG will own your inventory management - inventory placement, replenishment rules, accurate inventory counts by location, and month-end reconciliation - so you always have the right inventory in the right place at the right time, improving turns and protecting cash.
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We own freight planning and execution - benchmarking carriers, coordinating domestic and international shipments, and tracking spend/performance - so you can prevent delays and stop margin leakage from avoidable freight costs and fire-drills.
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System setups and integrations can be a time-suck, yet they are the bedrock of an operation. We help you select and implement the right ops techs tack (IMS/ERP/EDI) and lead the integration - so you get clean data, automated workflows, and real-time visibility into inventory, landed cost, and wholesale execution.
Ready to explore expert fractional operations expertise specifically for wellness brands?
Book a discovery call and we’ll provide you a custom proposal for your brand.
Why Bravo CPG?
Why Bravo CPG?
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More capability than a solo fractional individual; faster and less costly than a full‑time build‑out.
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We’ve seen the patterns with wellness brands - what works at $1M–5M looks different at $10M–30M - and have the expertise to help you scale.
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Not a ticket desk. Or a generalist. Your Bravo CPG operators will have deep experience with other wellness brands, join stand ups, own projects, and drive decisions with you. We are a member of your team!
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Add capacity or seniority as you expand channels and complexity, without the risk and time of hiring full time.
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We speak the language (OTIF, ASN, UCC‑128, chargebacks) and know how to keep partners accountable.
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We optimize for cash conversion, landed margin, and service levels - we know what is important, and we prioritize it.
